Our Ethos

MIJA means “my daughter”

in Spanish and is colloquial for “mi hija.”

MIJA used in everyday conversation as a term of endearment. As a female-founded business, it also speaks to our universal experience of women sharing traditions through the generations. We love the casualness, sincerity, and intimacy of the name and it reminds us of youth, family, love, and bliss, which is what we want all MIJA products to inspire and feel in people.